Matt Johns—managing partner of Honey Hive Capital, founder of Christian Alts, and author of Purpose Driven Capital—delivered a compelling framework on how faith-driven entrepreneurs and investors can generate authentic, eternal Kingdom impact. Matt challenged the corporate finance sector’s reliance on Environmental, Social, and Governance standards, pointing out that despite vast capital allocated globally to environmental and social funds, empirical research shows no demonstrable improvement in real-world stakeholder outcomes because such metrics focus primarily on procedural outputs and checkbox policies rather than actual outcomes. Matt highlighted David Green and Hobby Lobby as a prime example of a business whose biblically anchored mission dictates its capital allocation, operational choices, and willingness to stand on principle regardless of short-term spreadsheet figures. Marketplace stewards are called upon to align our spending, investing, and giving around God’s unique call, serving as a reminder that because Kingdom stewardship deals with eternal souls rather than temporary figures.