MyStreme aims to evoke several key emotions from the general public by addressing common frustrations and desires related to the fragmented streaming landscape and content concerns. Based on the sources, here are five prominent emotions that would likely be evoked: 

Frustration: Users are depicted as being frustrated with streaming services, with 60% of the population expressing this sentiment. This frustration stems from the fragmented nature of the industry, making it difficult to find content across multiple platforms. People often search for hours, only to find they don’t have the necessary subscription, or they forget which service they were using. The investors also recognized this as a “frustrated market”. 

Concern and Moral Discomfort: A significant emotional driver for MyStreme is the public’s concern over content. 73% of Americans believe entertainment negatively impacts their children and moral values. Many people, like Grace, feel a need to curate content and avoid exposure to material they deem inappropriate. Ed Pearce, an investor, explicitly stated that his family gets “sick of anything that has the F word in it” and appreciates the ability to filter such content. 

Desire for Simplicity and Consolidation: There is a strong longing for a unified entertainment experience. People want “all TV shows and movies in one place” so they don’t have to spend hours searching. MyStreme addresses this by aiming to simplify life and bring back a sense of ease that some miss from “the old days” of scheduled TV. This desire is so strong that the company notes “many have begged for” what MyStreme offers. 

Sense of Empowerment and Control: MyStreme’s “Boundaries” feature allows users to filter content based on their personal preferences and values, giving them power “down to the last word,” and even the ability to “remove scenes that don’t match your values”. This provides users with control over the content consumed in their home, fostering a feeling of empowerment over the technology. 

Hope and Anticipation: The prospect of MyStreme solving these pervasive problems generates a positive emotional response. People reacted to the idea of a single platform with “that is a great idea. Oh, I want that”. The solution is seen as “amazing” and “exciting,” offering a way to address the “worldwide video streaming dilemma” and simplify daily life.