Alright team, as an investor looking at a high-potential venture like MyStreme, I’m always
analyzing how a company can not only disrupt an industry but also deliver significant,
measurable impact. You’ve got a compelling core product that solves a major problem for
consumers – content fragmentation and, crucially, the negative impact of entertainment on
values. This is already a strong foundation for “Kingdom Impact.” Robert Bush, one of our fellow investors, hit it on the head: “Don’t shy away from that with your kingdom investors”. The filtering capability, allowing users to “remove scenes that don’t match your values” down to the last word, is a direct answer to a deep-seated need for families. This is where the Kingdom strategy truly begins.
Here’s a recommended Kingdom Impact strategy for MyStreme, integrating scriptural principles and going beyond the immediate sources to suggest actionable steps:
MyStreme’s Kingdom Impact Strategy: Cultivating a Kingdom-Minded Media Ecosystem
Your mission to “unite a global fan-owned media movement for good” is a powerful statement. For a Kingdom Impact strategy, we need to lean into that “for good” with intentionality, making it a clear, strategic differentiator and a value proposition that attracts both users and capital.
o Strategy: While your AI filtering is technically robust and legally sound due to
the 2005 copyright law, position it not just as a convenience but as a tool for
spiritual protection and discernment for families. This isn’t just about avoiding
“the F word”; it’s about creating a sanctified space within the home.
o Actionable Steps (Outside Source):
▪ Educational Content: Develop short, engaging video tutorials or blog
posts explaining why content filtering matters from a faith perspective.
Partner with Christian parenting organizations or ministries to co-create these resources.
▪ Testimonial Focus: Actively gather and promote testimonials from users
who have experienced positive spiritual or familial impact through MyStreme’s filtering. These stories are incredibly powerful for Kingdom
investors and users alike.
▪ “Kingdom Kits“: Offer curated “Kingdom Kits” or “Family Faith Movie
Nights” lists, where the content is pre-vetted or easily filterable, perhaps
with accompanying discussion guides (e.g., questions related to themes of
redemption, sacrifice, love).
Scripture: “Finally, brothers and sisters, whatever is true, whatever is noble,
whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if
anything is excellent or praiseworthy—think about such things.” (Philippians 4:8
NIV). Your filtering empowers users to proactively apply this principle to their
entertainment consumption.
o Strategy: MyStreme has the potential to become a leading platform for
discovering and promoting faith-affirming and redemptive content, not just
filtering out the objectionable. There was a direct question about how “new
Christian films can be on this platform for distribution”, highlighting a market
need.
o Actionable Steps (Outside Source):
▪ Dedicated “Redemptive Content” Channels/Hype Lists: Create
prominent categories or “hype lists” specifically for Christian films,
documentaries, family-friendly shows, and content that promotes positive
values. These could be curated by trusted faith leaders or Christian media
critics.
▪ Partnerships with Christian Filmmakers/Studios: Actively seek out
and onboard independent Christian filmmakers, providing them with a
distribution channel and a global audience that values their content. Paul
Lauer’s background with “The Passion of the Christ” makes this a natural
fit for your leadership.
▪ “MyStreme Originals” (Long-Term): As you grow, consider investing
in or commissioning original content that embodies Kingdom values,
creating a virtuous cycle of production and consumption.
o Scripture: “And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.” (Colossians 3:17 NIV). This applies to the content we consume and distribute. By elevating redemptive narratives, MyStreme operates in His name.
o Strategy: Your aim for a “global fan-owned media movement” and the
leadership’s existing ties to missions are huge assets. MyStreme can serve as a
conduit for global impact.
o Actionable Steps (Outside Source):
▪ “Mission-Minded Hype Lists”: Curate lists of documentaries or films
related to global missions, social justice, and humanitarian efforts. Partner
with missionary organizations to highlight their work through content.
▪ Multi-Lingual Content and Filtering: As you expand globally, prioritize
multi-lingual support, not just for the interface but also for culturally
specific content and filtering needs (e.g., K-dramas, as suggested).
▪ “Impact Tiers” or “Giving Back” Feature: Allow users to opt-in to a
premium tier where a portion of their subscription goes to support specific
missions or Christian media initiatives. This directly involves the “fan
owned” aspect in Kingdom giving.
o Scripture: “Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you.” (Matthew 28:19-20 NIV). Media is a powerful tool for global outreach and shaping cultural narratives.
o Strategy: Robert Bush and Marc Conrady both emphasized the need for a
stronger investor-focused pitch, especially for Kingdom investors. You need to
clearly articulate the “how” of your revenue plan and, crucially, your ministry
plan.
o Actionable Steps (Outside Source):
▪ Dedicated “Kingdom Impact” Slide/Section: Integrate a specific slide
into your pitch deck that outlines these Kingdom strategies, their potential
impact, and how they align with your business model. This will resonate
deeply with your target audience of Kingdom investors.
▪ Impact Metrics: While hard metrics for spiritual impact are tough, think
about proxies: number of “Boundaries” users, engagement with
redemptive content, partnerships with faith-based organizations, etc.
▪ Clear “Why”: As a Kingdom investor, I want to know not just what
you’re doing, but why you’re doing it from a faith perspective. Your team’s
backgrounds are stellar, but that “why” needs to be explicit.
o Scripture: “For where your treasure is, there your heart will be also.” (Matthew 6:21 NIV). By clearly articulating the Kingdom return alongside the financial return, you invite investors to place their “treasure” where their “heart” is for God’s purposes.
This holistic approach transforms MyStreme from just an innovative tech solution into a strategic imperative for families and faith communities worldwide. It leverages your core strengths – AI-powered search, patented filtering, and leadership experience – to not just democratize entertainment but to redeem it, shaping culture for Christ. That’s a return on investment that goes far beyond the balance sheet.