Russ McGuire, the founder of SDG Strategy and a seasoned strategy executive with experience in Fortune 500 companies and tech startups, delivered a keynote presentation titled “The ABCDs of Glorifying God with Your Business“. Drawing from his professional expertise in helping organizations navigate disruptive change and develop AI roadmaps, McGuire shared an agriculture-inspired framework designed to help Christian entrepreneurs naturally reflect Christ in their daily operations. His framework outlines four progressive areas: Attitudes, which involves cultivating the “good soil” of a ready and submitted heart ; Behaviors, focusing on spiritual disciplines and habits that implant God’s truth into a leader’s life ; Character, which visibly bears the fruit of the Spirit ; and Decisions, representing the daily operational choices that stem from a leader’s spiritual maturity . Originally sparked by a client’s question and developed through a series of highly popular articles on his ClearPurpose publication, McGuire’s framework—which he recently expanded into a published book—equips faith-driven leaders to faithfully steward their companies, love their stakeholders, and make decisions that consistently bring glory to God.