A. Larry Ross is a premier communications strategist with over five decades of experience bringing faith and culture together, earning him the Newsweek headline “Point Man for God”. In 1994, he co-founded A. Larry Ross Communications alongside his wife, Autumn, a firm that recently rebranded to AND Associates under the leadership of their son and president, Richard, to carry forward their legacy of message stewardship.

A. Larry Ross, the founder of A. Larry Ross Communications (&Associates) and former media spokesperson for Billy Graham for nearly 34 years, delivered a profound keynote addressing the intersection of faith, communications, and artificial intelligence . Drawing on over 49 years of public relations experience, Ross challenged the audience to move beyond viewing AI with fear or as merely a “faster search engine,” and instead embrace it as a revolutionary language tool and a “divine gift” for preserving institutional memory and translating timeless truth into timely digital channels .