Aviel Yahav & Daniel Futterman,
Co-founders
Hiding Elephant is a revolutionary, AI-powered design platform built for professional designers, by professional designers, to deliver a faster, smarter way to create. Founded by serial entrepreneur and former Israeli Defense Forces pilot Aviel Yahov alongside veteran creative director Daniel Futerman, the company directly addresses the frustration of imprecise AI generations by uniquely combining the lightning-speed creativity of an optimized AI engine with the pixel-perfect precision of vector editing (like Illustrator) and real-time multiplayer collaboration (like Figma). With the graphic design tool segment currently valued at $9 billion and growing at over 8% annually, Hiding Elephant has already captured immense product-led traction, boasting over 50,000 registered designers who have generated more than 300,000 designs, with 10,000 new users joining each month. The platform’s freemium model enables designers to effortlessly drag and drop references, write prompts, switch to full vector control, and instantly export complete brand assets, mockups, and banners, turning hours of tedious manual drafting into minutes of highly profitable studio output. Currently raising $1 million via a SAFE mechanism to fuel their two-year growth plan, scale marketing, and expand their lean, global development team, Hiding Elephant offers investors a highly scalable, cash-flow-optimized gateway into the future of digital artistry that also stands dedicated as a redemptive tool to help build the Kingdom of God.
Aviel holds a first degree in Information Technology and Aerospace from Ben-Gurion University (BGU) and an MBA. He has 15 years of experience as a pilot in the Israeli Defense Forces. Aviel is a serial entrepreneur and investor, currently serving as a Senior Director at Elbit Systems, with significant experience managing and investing in multiple businesses.
Daniel Futerman is a tech-savvy entrepreneur and creative artist with over a decade of experience managing his animation and video studio, Amigo Motion. He is an expert in creative processes, with a proven track record of delivering high-quality work to Fortune 50 clients. Recently, Daniel led the development, marketing, and product teams at Logo Arena, laying the foundation for its growth and success.
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Hiding Elephant is a revolutionary, AI-powered design platform built for professional designers, by professional designers, to deliver a faster, smarter way to create . Founded by serial entrepreneur and former Israeli Defense Forces pilot Aviel Yahov alongside veteran creative director Daniel Futerman, the company directly addresses the frustration of imprecise AI generations by uniquely combining the lightning-speed creativity of an optimized AI engine with the pixel-perfect precision of vector editing (like Illustrator) and real-time multiplayer collaboration (like Figma) .
Hiding Elephant is a revolutionary, AI-powered design platform built for professional designers, by professional designers, to deliver a faster, smarter way to create . Founded by serial entrepreneur and former Israeli Defense Forces pilot Aviel Yahov alongside veteran creative director Daniel Futerman, the company directly addresses the frustration of imprecise AI generations by uniquely combining the lightning-speed creativity of an optimized AI engine with the pixel-perfect precision of vector editing (like Illustrator) and real-time multiplayer collaboration (like Figma) .