Executive Brief:  

MyStreme: AI-Powered Entertainment and Content Filtering – Briefing Document  

Date: October 26, 2023  

Prepared For: Interested Investors and Stakeholders  

Overview: MyStreme is an AI-powered platform aiming to revolutionize the streaming  

entertainment industry by consolidating content from all streaming services into one user 

friendly interface. It addresses key consumer frustrations, including content fragmentation,  

difficulty in finding content, and concerns about family-friendly filtering. The company  

leverages patented AI technology for advanced search capabilities and customizable  

content filtering, including the ability to remove specific scenes or words. MyStreme is led  

by experienced media executives Dan Cobb (CEO) and Paul Lauer (President & CFO), with  

a strong focus on community-driven content curation through “hype lists.”  

Key Themes & Most Important Ideas/Facts:  

1. Addressing Industry Fragmentation and User Frustration: 

• Problem Statement: The current streaming landscape is “fragmented like pre

Spotify music,” leading to significant user frustration. An Accenture study revealed  

that “60% of the population says they’ve had it with the streaming services,” often  

“missing half the game trying to figure out who’s streaming it.” Users struggle to  

locate content, searching “in one channel, and they realize they were watching on  

another.”  

• MyStreme’s Solution: Consolidates “all of your movies, TV shows and sports in one platform powered by AI.” The goal is to eliminate the need to “search for hours to 

figure out where to watch what to watch, just to find out. You can’t watch it because  

you don’t have the subscription.”  

• Impact: Aims to provide “everything all in one place,” simplifying the user 

experience and saving time.  

2. Advanced AI-Powered Search and Curation: 

• Beyond Basic Search: MyStreme offers “mind-blowing AI search that makes the 

other providers look downright silly.” This includes the ability to search not just by  

title (e.g., “Airplane”), but also by a memorable line from a movie (e.g., “I’m getting  

too old for this,” which correctly identifies “Lethal Weapon”).  

• Personalized Recommendations (Hype Lists): Solves the problem of “taking 40 

min to find something to watch with hype lists made by friends you follow and trust.”  

Users can see “what all your friends are watching by what they put on their hype  

list,” providing recommendations that are “actually relevant to you, not just  

recommendations made by a computer.” This fosters a sense of community around  

content discovery.  

• “AI So Smart Movies Find You“: The “secret sauce is the curation,” with the key 

being “not to create a new streaming platform. The key is to create a layer above all  

the other streaming platforms.”  

3. 3. Robust Content Filtering and Parental Controls (Boundaries): 

• Addressing Moral Concerns: “73% of Americans believe that the entertainment 

industry negatively impacts moral values.” MyStreme created a “patented interface  

called Boundaries” to address this concern.  

• Granular Control: Users can “filter content based on your preferences and values,” 

choosing “what is allowed to come through down to the last word, even giving you  

the power to remove scenes that don’t match your values.”  

• Legal Basis: Dan Cobb clarified the legal standing for this filtering: “There is a law 

2,005 copyright law. It allows families to edit in their homes. However, they want to  

edit as long as it’s done in the home that technology is tested for 20 years by  

Clearplay, who is our partner, and it’s been named in court by Disney and Warner  

Brothers as the way to legally do it.” This indicates the technology has been “upheld  

in court multiple times.”  

4. Strong Leadership and Intellectual Property: 

• Experienced Founders: Dan Cobb (CEO): “23-time Emmy Award winning media 

executive innovator and multi-patent holder of Aitv.” Brings “30 years of marketing  

tech experience, managing 500 million in ad spend with worldwide brands like  

Chick-fil-a, Disney, Warner Brothers, Sony, ABC. Nbc. Cbs. Papa John’s  

pizzaandmovie.com with paramount.”  

• Paul Lauer (President & CFO): “20 year movie development and marketing 

executive founder of Hollywood Agency Motive Entertainment.” Films he’s worked  

on have “grossed over 4.2 billion in box office,” including Chronicles of Narnia, Polar  

Express, and Mel Gibson’s Passion of the Christ.  

• Patented Technology: MyStreme owns “2 completed, and one patent pending” that “enable us to curate and filter content,” providing a significant competitive 

advantage and “IP background.”  

5. Business Model and Vision: 

• Consumer-Centric Approach: MyStreme aims for “the consumer will win, and 

artificial intelligence is the path for that.” It empowers users to “log into your  

subscriptions to curate the Content, the way you want it curated in your home to be  

filtered to watch the content edited from scenes you don’t want to see.”  

• Democratizing Entertainment: The company’s tagline is “democratizing 

entertainment,” emphasizing user control and community involvement. Their  

mission is to “unite a global fan-owned media movement for good.”  

• Revenue Projections (High-Level): The company projects “a path to 100X returns” 

and expects to “break even at about year 3,” with “200,000 users.”  

6. Investment Opportunity & Ask: 

• Current Round: MyStreme is raising a “$5 million dollar seed round,” currently at a 

“$2 million dollar safe note for the 1st 1st round.” They are “halfway through the 1  

million and looking to finish out the 2 million dollar safe.”  

• Future Rounds: A “$15 million dollar Series A that follows that round” is planned. 
• Investor Engagement: The company is not only seeking investment but also “taking 

input, we want your ideas.”  

Feedback from Investors (Key Areas for Refinement):  

• Detailed Revenue Plan: Investors seek more specific “how behind the numbers” on revenue generation, indicating strategic and operational execution. 
• “Ask” and Investor Focus: The presentation was strong in identifying the consumer problem but needed to be more explicit about the investment “ask” and the specific benefits for investors. 
• Go-to-Market Strategy: More detail is needed on how MyStreme plans to acquire

users and partner with other platforms in a crowded market.  

• Competition: A dedicated discussion on competition and how MyStreme

differentiates itself is recommended.  

• Ministry Plan (for Kingdom Investors): For investors focused on faith-based 

ventures, a more explicit and detailed “Ministry plan” is desired.  

• Financial Projections: While a 100X return was mentioned, more detailed financial projections and use of funds are expected. 
• Round Characterization: The “$5 million seed round” and “$15 million Series A” 

were noted as potentially mischaracterized, with suggestions that the “seed round”  

is closer to Series A territory.  

Next Steps: MyStreme is open to further discussions and deeper dives for interested investors. Breakout rooms will be available for networking and additional questions.