FAQ:
What problem does MyStreme aim to solve for consumers?
MyStreme addresses several frustrations experienced by streaming service users. An
Accenture study highlighted that 60% of the population is fed up with existing streaming
services, often struggling to find where content is available or missing parts of shows while
searching. The industry is fragmented, similar to the pre-Spotify music landscape, making
it difficult for users to locate desired content across various platforms. Furthermore, 73%
of Americans believe that current entertainment negatively impacts children, leading many
to cut cable in search of more family-friendly options. MyStreme also aims to solve the
time-consuming process of finding something to watch, which can often take up to 40
minutes.
How does MyStreme utilize AI to enhance the user experience?
MyStreme leverages AI to centralize all movies, TV shows, and sports into one platform.
This AI-powered approach allows for “mind-blowing AI search” that can find content even if
a user only remembers a line from a movie (e.g., “I’m getting too old for this” leading to
Lethal Weapon). Beyond search, AI is crucial for MyStreme’s patented “Boundaries”
interface, which enables users to filter content based on their personal preferences and
values, down to individual words or even removing entire scenes. The goal is for AI to be so
smart that “movies find you,” curating content to individual user preferences and
automatically filtering out unwanted material.
What is the “Boundaries” feature and how does it work?
The “Boundaries” feature is a patented interface within MyStreme that allows users to filter
content based on their personal preferences and moral values. Users can choose what is
allowed to be displayed “down to the last word” and even have the power to remove
specific scenes that do not align with their values. This feature directly addresses the
concern that 73% of Americans believe the entertainment industry negatively impacts
moral values. It empowers users to customize their viewing experience to ensure it is
appropriate for themselves and their families.
How does MyStreme foster community and improve content discovery beyond AI?
MyStreme enhances content discovery and fosters community through “hype lists.” These
are curated lists of movies and TV shows made by friends that users follow and trust.
Instead of relying solely on computer-generated recommendations, users can see what
their friends are “binge-watching lately” or discover lists tailored to specific interests like
“family night,” “best dog movies,” or “date night movies.” Users can also create their own
customized hype lists to share their viewing preferences with friends, making content
discovery more personal and socially driven.
What intellectual property does MyStreme possess?
MyStreme holds significant intellectual property, including two completed patents and one
patent pending. These patents are critical as they “enable us to curate and filter content.”
The CEO, Daniel Cobb, highlighted that their technology has been legally vetted and upheld
in court multiple times, citing a 2005 US copyright law that permits families to edit content
in their homes. Their partner, Clearplay, has tested this technology for 20 years, and it has
been acknowledged by major content owners like Disney and Warner Brothers as the legal
method for in-home content editing. This robust patent portfolio addresses potential IP
challenges from large media companies.
What is MyStreme’s broader mission and what does “democratizing entertainment” mean?
MyStreme’s mission is to “unite a global fan-owned media movement for good.” The tagline
“Democratizing entertainment” signifies their commitment to empowering the consumer.
This means giving users control over their entertainment choices, allowing them to log into
their existing subscriptions, curate content according to their preferences, and filter or edit
content they don’t want to see. The company emphasizes taking input and ideas from its
users, aiming to deliver on its promise of a more user-controlled entertainment experience.
What are the financial projections and investment strategy for MyStreme?
MyStreme projects a “path to 100x returns” and expects to break even around year three,
with an anticipated 200,000 users. They are currently seeking investment in a $5 million
seed round, with the initial phase being a $2 million SAFE (Simple Agreement for Future
Equity) note. They are halfway through raising the first $1 million of this SAFE note. The
CEO, Daniel Cobb, also mentioned a subsequent $15 million Series A round planned to
follow this seed round.
How does MyStreme address concerns about legal challenges from large media
companies regarding content filtering?
MyStreme directly addresses concerns about legal challenges, specifically from major IP
companies that might try to shut down content filtering services. Daniel Cobb, the CEO,
explained that their team has been involved in lobbying the U.S. government. They operate
under a 2005 copyright law that permits families to edit content within their own homes.
Their partner, Clearplay, has a 20-year history of testing this technology, and it has been
named and upheld in court by major studios like Disney and Warner Brothers as the legal
method for such editing. This legal precedent and their existing patents are key to
circumventing potential legal issues.