Speaker Presentation
Transferring Kingdom Wisdom Across an AI Bridge
Larry Ross, Founder & CEO
A. Larry Ross Communications
Summary
&Associates (formerly A. Larry Ross Communications) is a creative and strategic office for founders, organizations and creative projects. Formerly A. Larry Ross Communications, the agency has run media relations for Billy Graham across more than 70 crusades on five continents, and has worked entertainment campaigns for The Passion of the Christ, The Prince of Egypt, and Jonah: A VeggieTales Movie, among more than a dozen other faith-based film and documentary titles over three decades. That dual fluency, in the film world and the brand world, is what carried into our 2026 rebrand. Today we work across brand identity, PR, narrative and messaging, creative direction, and campaign development for founders, brands, nonprofits, ministries, and entertainment clients who want their story to move culture and hold up over time. Most recently, that’s meant launching our own original IP: Ollie’s World, a new children’s program built for YouTube.
About Larry Ross
Founder & CEO, A. Larry Ross Communications
Larry Ross is Founder and CEO of A. Larry Ross Communications – now “&Associates” – a full-service public relations firm he co-founded in 1994. With offices in Dallas, Charlotte and Nashville, it has since become the oldest and largest firm offering cross-over media liaison at the intersection of faith and culture.
Ross’ son, Richard, President, represents next-generation successor leadership and facilitated the rebrand to expand the Agency legacy of message stewardship and creatively engage the culture in today’s rapidly evolving digital environment.
Ross, whom Newsweek magazine headlined as “Point Man for God,” has more than five decades of mainstream and Christian corporate, agency and non-profit experience influencing public opinion through strategic PR counsel to organizations and individuals.
These include men and women on a mission for God or the Common Good, such as evangelist Billy Graham, for whom he served as principal media spokesperson beginning in 1981; Pastor Rick Warren; Bishop T.D. Jakes; and many other national and international Christian leaders. In 2016, he served as Communications Director for Dr. Ben Carson’s U.S. Presidential campaign.
Ross and his Agency colleagues have long served as advocates for the faith and family movie genre, emphasizing a relational approach between Hollywood and the Church/Christian community. They have provided PR launch strategy consultation and media representation for several dozen theatrical release film projects, including The Passion of the Christ, Prince of Egypt, The Road, A Prairie Home Companion, Captive, Jonah and The Pirates Who Don’t Do Anything VeggieTales Movies, as well as The Greatest Story Ever Told video re-release, Planet Earth for The Discovery Channel, several Christian gaming companies and many live-stage theater productions.
A graduate of Wheaton College in Illinois, Ross and his wife Autumn have three sons, three daughters-in-law and five grandchildren, and live in Lewisville, Texas. You can follow him on Twitter at @ALarryRoss.
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