A. Larry Ross, the founder of A. Larry Ross Communications and former media spokesperson for Billy Graham for nearly 34 years, delivered a profound keynote addressing the intersection of faith, communications, and artificial intelligence . Drawing on over 49 years of public relations experience, Ross challenged the audience to move beyond viewing AI with fear or as merely a “faster search engine,” and instead embrace it as a revolutionary language tool and a “divine gift” for preserving institutional memory and translating timeless truth into timely digital channels .

A. Larry Ross, the founder of A. Larry Ross Communications (&Associates) and former media spokesperson for Billy Graham for nearly 34 years, delivered a profound keynote addressing the intersection of faith, communications, and artificial intelligence . Drawing on over 49 years of public relations experience, Ross challenged the audience to move beyond viewing AI with fear or as merely a “faster search engine,” and instead embrace it as a revolutionary language tool and a “divine gift” for preserving institutional memory and translating timeless truth into timely digital channels .