Speaker Presentation
AI as a Language Tool for Kingdom Wisdom
Larry Ross, Founder & CEO
A. Larry Ross Communications (&Associates)
Summary
A. Larry Ross, the founder of A. Larry Ross Communications (&Associates) and former media spokesperson for Billy Graham for nearly 34 years, delivered a profound keynote addressing the intersection of faith, communications, and artificial intelligence . Drawing on over 49 years of public relations experience, Ross challenged the audience to move beyond viewing AI with fear or as merely a “faster search engine,” and instead embrace it as a revolutionary language tool and a “divine gift” for preserving institutional memory and translating timeless truth into timely digital channels . He highlighted the concept of a “knowledge fingerprint,” explaining how AI can help ministries and businesses ethically recognize and steward their unique patterns of vocabulary, tone, and worldview . Ultimately, Ross urged the “Boomer” generation to “don’t retire, but rather re-fire” by using these tools to pass down spiritual capital, while challenging younger generations to bravely steward AI in the digital age to communicate the gospel, emphasizing that the future of Christian communication relies on human wisdom governing artificial intelligence, rather than the machine replacing the messenger .
About Larry Ross
Founder & CEO, A. Larry Ross Communications
Larry Ross is Founder and CEO of A. Larry Ross Communications (ALRC), a full-service public relations firm he co-founded in 1994. With offices in Dallas, Charlotte and Nashville, it has since become the oldest and largest firm offering cross-over media liaison at the intersection of faith and culture. Ross, whom Newsweek magazine headlined as “Point Man for God,” has more than 49 years of mainstream and Christian corporate, agency and non-profit experience influencing public opinion through strategic PR counsel to organizations and individuals. These include men and women on a mission for God or the Common Good, such as evangelist Billy Graham, for whom he served as principal media spokesperson beginning in 1981; Pastor Rick Warren; Bishop T.D. Jakes; and many other national and international Christian leaders.
In 2016, he served as Communications Director for Dr. Ben Carson’s U.S. Presidential campaign. He has also helped to promote numerous theatrical film releases, including “The Passion of The Christ.” A graduate of Wheaton College in Illinois, Ross and his wife Autumn have three sons, three daughters-in-law and five grandchildren, and live in Lewisville, Texas. You can follow him on Twitter at @ALarryRoss.
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